Sometimes I feel like I’m the only dope who’s still paying for movies and music. If I want to watch a movie, I buy it from Netflix or Amazon. If I like a song, I cough up $.99 for it on iTunes. my kids think I’m crazy – they seem to find whatever movies, TV shows and music they want to listen to for free online. I don’t ask where or how. they wouldn’t give me a straight answer if I did. Yes, it sounds kind of fishy.
And that’s what the Software Online Piracy (SOPA) and Protect IP (PIPA) Acts are all about. later this month the House (SOPA) and Senate (PIPA) will be debating and trying to reconcile both bills into law. the technology community is up in arms about this. Google, LinkedIn, Reddit, Wikipedia, Twitter…all the big names are against the legislation because they’re terrified of being shut down due to the bill’s onerous enforcement conditions. the White House has recently voiced its own opposition to the bill.
Not that these people are against fighting online piracy. Everyone gets it. we know what SOPA and PIPA are trying to accomplish. This is property, like anything else, and it should be protected.
But the bill is way too burdensome. And in its current state, it could have a big impact…even on a small business like mine.
For example, if I were to inadvertently have copyrighted material on my website, or my company’s Facebook or LinkedIn pages, my business may be in violation of the law. Can I include portions of that helpful article for my clients to read or is that wrong? can I link to that video showing how to resolve a technical issue, or is that also protected? can I share info from an industry website or will that subject me to penalties? the law is really designed to protect big movie studios and publishers from online piracy, but who’s to say it couldn’t be used by others to take advantage of their competitors, big or small? the bill would have a huge impact on the ability of many small companies to raise money too. would you invest in that digital startup if there was a big chance of them being sued because they could be shut down for online piracy infringement?
SOPA and PIPA aren’t good bills. but I don’t agree with so many of the defeatists in the industry who say that online piracy can’t be stopped. People thought the same thing about e-mail spam, but recent evidence proves it’s been brought under control. We’ve cured polio. We’ve built pyramids. we even overcame the Germans when they bombed Pearl Harbor (uh-oh, was that a copyrighted clip?). If there’s one thing I’ve learned in this world, humans can accomplish anything if we put our minds and (most importantly) our money behind it.
And online piracy, like anything else, can be overcome with the right amount of resources. the question is do companies really want to spend what it will take to solve this problem? is the return on investment worth it? Or do publishers, like so many other industries, just take a reserve for these losses and invest their efforts elsewhere.
I think online piracy can be addressed in two giant steps. but before reading on, I admit that my greatest weakness is sometimes oversimplification. I’m just a business owner and not an intellectual property lawyer or security expert so I’m probably missing a million things, right? Fair enough. and I can only be so detailed in 1,500 or so words. Feel free to comment. Ready?
Step 1: Identify Pirated Content
For starters, we need to create an Internet Copyright law that stands independent of all other copyright laws. because the Internet is different. What exactly constitutes a “copyright” on the Internet? is a five minute clip of a 30 minute show OK to post to YouTube? What about six of them? is a paragraph or two snipped from an article breaking the law? should all material be required to have a link back to its source? Can I listen to that song on Grooveshark even though I haven’t paid anything? I’m really not sure what constitutes a copyright online and whether or not I, or my business, is in the wrong when I’m including stuff on my site or social media pages. Bring in the attorneys. we could use them. but please, make it as simple as possible.
Stop SOPA CampaignImage Credit: Imgur


John Sciulli/Getty Images for T-MobileThe rapper Busta Rhymes, posing with the mascot for Google’s Android phones, was on hand Wednesday for the unveiling of Google Music in Los Angeles.